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The £125,000 Slogan.


Lonan3

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Passengers arriving at Scottish airports were never in any doubt that they were arriving in “the best small country in the world” – because of the signs that were erected telling them just that.

 

But this was the slogan of Jack McConnell, the previous First Minister, and it was derided by Alex Salmond when he was elected First Minister in May. In the new era of nationalism, the time seemed ripe for inspiring words that might evoke romance and expectation as much as they promised modernity and brisk efficiency.

 

Six months later – and after lavishing £125,000 on the initiative – the SNP administration yesterday revealed its exciting new slogan:

 

“Welcome to Scotland”.

 

And you thought 'Freedom To Flourish' was bad?

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