Newsbot Posted October 3, 2008 Share Posted October 3, 2008 The public face of a £1.1m Isle of Man tourism campaign is launched. Source : http://news.bbc.co.uk/go/rss/-/1/hi/world/...man/7650371.stm Link to comment Share on other sites More sharing options...
manshimajin Posted October 3, 2008 Share Posted October 3, 2008 Website: Click away Link to comment Share on other sites More sharing options...
Manuel_Hung Posted October 3, 2008 Share Posted October 3, 2008 See the IOMSPC have an advert on there.... Pirates Of The Irish Sea 2 Aug 2008 - 1 Jan 2009 Link to comment Share on other sites More sharing options...
Frances Posted October 3, 2008 Share Posted October 3, 2008 great - they can now remind UK visitors that from 2010 they will need health insurance (should see off the OAP out of season coach tours) and most likely a passport for the boat Link to comment Share on other sites More sharing options...
manshimajin Posted October 3, 2008 Share Posted October 3, 2008 great - they can now remind UK visitors that from 2010 they will need health insurance (should see off the OAP out of season coach tours) and most likely a passport for the boat That will make us an exotic location won't it? Cue night time scene - dark quayside with spots of light, queue of OAPs with brown leather suitcases, shuffling towards a checkpoint, straining barking dog on leash flashing its teeth (role for Champ?), man in black leather trenchcoat. "Papers! Passport! Health Insurance! Tickets! Currency!" Link to comment Share on other sites More sharing options...
bluemonday Posted October 3, 2008 Share Posted October 3, 2008 "For you Tommy, ze boat trip is over" Link to comment Share on other sites More sharing options...
slinkydevil Posted October 3, 2008 Share Posted October 3, 2008 Come on there has to be some youtube vids posted in this style... The Isle of Kyle Hi I'm Kyle and this is my Isle of Man. I'm 17 and like to get fucked up on Blue Wkd most Friday and Saturday nights with my mates. If we're not harrassing people in groups or being sick in childrens playgrounds, we like to kick wing mirrors off cars or beat each other up. There's nothing to see or do in the Isle of Man and we're well bored. But hey this is the IOM AN ITZ CHIPZ CHEEZE AN ALL GRAVY INNIT. Link to comment Share on other sites More sharing options...
manshimajin Posted October 3, 2008 Share Posted October 3, 2008 A few initial things strike me about this campaign and website: The website has a lot of information and they have obviously tried to clean up their presentation (and now for the famous 'but') It is unclear who they are trying to specifically target There is a danger in trying to be both a Tourism and a 'come to live/work in the IOM' website/campaign - possibly because IOM Tourism is caught up within the Government service It does not (for me at least) have a strong message - 'this is why I should consider going there' Personally I think it needs clear customer targets (for example...family, wildlife/adventure seeker, motorcyclist, empty nest, OAP) with more emphasis on 'what's in it for you to come here on holiday' rather than someone trotting around on a pony. The customer needs to feel that the advert is a message for him/her not for the world in general. And it needs a strong message that makes some sense to the potential visitor - for example: "Easy to get to - dramatically different" OK, OK maybe a bit of poetic licence on the 'easy' bit - I am not trying to start a new thread on the IOMSPC!!!! Might also be a good experiment to try for some non UK/Irish markets on a trial basis - possibly Holland or Germany. Seperately I'd like to see a 'Come and Live' in the IOM website targeted properly as this group are quite different to tourists and need different information. I wonder what/where the advertising programme is going to be. Link to comment Share on other sites More sharing options...
Joe Public Posted October 3, 2008 Share Posted October 3, 2008 "The Island cannot be equalled for coastland, beauty and natural environment anywhere in Europe." G.A, Warwickshire Yeah right. I agree, it's not too shabby, but "anywhere in Europe". Link to comment Share on other sites More sharing options...
MickyBlue Posted October 3, 2008 Share Posted October 3, 2008 Personally I think it needs clear customer targets (for example...family, wildlife/adventure seeker, motorcyclist, empty nest, OAP) with more emphasis on 'what's in it for you to come here on holiday' rather than someone trotting around on a pony. The customer needs to feel that the advert is a message for him/her not for the world in general. In fairness, isn't this the principle behind the 'Andersons', 'Keirran', 'Keith' concept - i.e. different aspects of what the Island has to offer which may appeal to different audiences? Link to comment Share on other sites More sharing options...
manshimajin Posted October 3, 2008 Share Posted October 3, 2008 In fairness, isn't this the principle behind the 'Andersons', 'Keirran', 'Keith' concept - i.e. different aspects of what the Island has to offer which may appeal to different audiences? Yes it goes a bit of the way - but this seems to be an 'internal' Manx picture and perspective not a tourist one. The Andersons etc probably appeal to the "that's a place I'd like to live" target most of all - the problem of mixing tourism and living/working targets. Personally (and I did say personally) I think it really needs to appeal directly, not indirectly, to potential visitors: "I can go to lots of places next year. Wonder which one we should pick. Ahh here is an advertisement about a family like mine visiting the IOM and doing lots of interesting things and having heaps of fun. Can see us doing that and enjoying ourselves." How many tourism advertisements do you see with 'this is Giannopoulos family on a day out enjoying their life on Crete' versus 'here are the Smiths splashing around in the Med with lots of other people having fun'? The ones I've seen that feature 'locals' also feature visitors in the same ad enjoying the company of the friendly locals so the viewer can 'associate' with the situation. I wonder if the Tourist Board tested various advertisement concepts on a cross section of 'targets' in the UK/Ireland before picking these? They are nice productions but I feel they are off-target and not commercial - with luck I shall be proved wrong by the millions who flock here next year! Link to comment Share on other sites More sharing options...
Moghrey Mie Posted October 3, 2008 Share Posted October 3, 2008 The public face of a £1.1m Isle of Man tourism campaign is launched. Source : http://news.bbc.co.uk/go/rss/-/1/hi/world/...man/7650371.stm No map to show where this island is. Could be the Isle of Wight. Link to comment Share on other sites More sharing options...
ponderer Posted October 3, 2008 Share Posted October 3, 2008 I think the new website is a big improvement and creative. Agree with others about potential test re demand side and consumer preferences. Too many tourism strategies are driven by supply side factors (what WE as host country want tourists to do) rather than demand side priorities (changing tastes, preferences and fashions of potential tourists). .. The new website seems to be reflecting the reality that the island is exploiting various niche markets but also trying to give people the practical information they need. Link to comment Share on other sites More sharing options...
Skeddan Posted October 4, 2008 Share Posted October 4, 2008 The enchanted kingdom of Mann, a mystical Island located at the geographical centre of the British Isles in the middle of the Irish sea, I think the enchanted and mystical Kingdom of Mann sounds quite appealing Link to comment Share on other sites More sharing options...
oldmanxfella Posted October 4, 2008 Share Posted October 4, 2008 In fairness, isn't this the principle behind the 'Andersons', 'Keirran', 'Keith' concept - i.e. different aspects of what the Island has to offer which may appeal to different audiences? It seems the only idea they have ever had is to change the name of the Island - 'the Isle of Keith' 1). The concept is just completely daft and 2). It might be nice to hear a few Manx accents considering we are trying to show how local people live. Link to comment Share on other sites More sharing options...
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