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BBC Worldwide to trial CrowdEmotion's facial recognition software


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BBC Worldwide, the commercial arm of the BBC, has signed a contract with a start-up that it has been nurturing through its Labs accelerator programme in a bid to measure audience engagement with its media content.

 

The start-up, known as CrowdEmotion, uses facial coding webcams to capture people’s emotions and see how they react to certain TV shows.

 

The BBC Worldwide Insight team said it plans to run CrowdEmotion trials on a number of BBC TV shows, including Top Gear and Sherlock – two of the organisation's most popular and lucrative series.

 

Source: http://news.techworld.com/sme/3525285/bbc-worldwide-to-trial-crowdemotions-facial-recognition-software/

 

Did former BBC employee George Orwell know something?

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BBC the propaganda tool of our masters.

 

I only watch it for F1, personally would like to see it downscaled to two channels and a news website.

 

Its turned into something far too big and powerful

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